THE SOUND THINKING
EVERYTHORENS TURNTABLE.
Virtually unaf-
fected by record
irregularities, our
Isotrack
arm allows
the phono cartridge
to realizeits full potential.
Thorens Corporation of America
In recent years, various turn-
table manufacturers
have rushed
to embrace the latesttechnological
"Innovations."
Thus have we
heard•vigorouspraise of direct
drive motors, S-shapedtonearms
and so forth.
While thishasbeengoing on,
we at Thorens have remained
steadfast in our conviction
theonly changes worth making
are thosethat audiblyimprove
musical reproduction.
Similarly, while other
manufacturers
use a mixture
Ofmeasurement t echniquesto
Epicure P rodåcts I ncorporated, Newburyport. Mass.
flutter and preserves thenatural
musical pitch.
TOTAL ISOLATION SUSPENSION -Acoustical
feedback,environmental vibrations,vibrations
.from the drive motor: each can undermine the
performance
Thorens'. O ur "total isolation" suspension
ISOTRACK TONEARM-
Virtually every record exhibits
some eccentricity or warp. For
optimum tracking, then, it's essential
that a tonearm have a low effective
mass. B y placingthe lockingcollarvery
closeto the tonearmpivots, wegreatly
reduce our tonearm'seffective mass.In fact,
at 7.5grams,our specially treated,thin-wallaluminum !sotrackarm
hasaneffectivemasshalf thatofmost conventional tonearms.
producethemost numerically
Impressivespecificationspos-
sible,wecontinueto report
specificationsobtained solely
through demanding,interna-
tionally recognized DIN tests.
Finally, while many of our
competitors have opted foi man-
ufacturing expedience,we con-
that
tinuetostress uncompromising
craftsmanship, attention to detail
and commitment to enduring
excellence.
(Our five-year warranty pro-
Vides proof of that.)
For these reasons, we have
Enter
No.
54
on Reader
BELT DRIVE-A welldesigned
and constructed
systemis still the best way
to drive a turntable.
drive system and motor isola-
tion techniques prevent
rumble-producing
from beihg transferred to the
platter, record and
phono cartridge. And a
carefully regulated motor
prevents speed variations,
eliminates audible wow and
of most turntables. But not
system completely isolates the acotjs-
tica//y activeparts of the turntable,
so extraneousmechanical energycan't
influence musical reptoduction.
beenlabeled "stodgy" and
' 'unprogressive." But for the
very same reasons, our pr0ducts
continue to provide the best in
long-term musicalreproduction
performance:
Audible
''soundthinking" behindevery.
Thorens product.
THORU
Audible evidence of German
engineering excellence.
Service
r
BEHIND
belt drive
Our belt
vibrations
evidence
of the