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Q: What kind of challenges do you face when designing art that
will be specifically used for packaging design? How is package art
different from other forms of design work?
A: Sometimes challenges can be unexpected, for example, there are
times when a model changes during the design so it is important
for us to be flexible with our whole team. Additionally, because we
have LEGO
sets all around the world, once in a while we need to put
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different translations of words or messages on the packaging which
also alters the design slightly. Our team works well together however,
so any challenges we come across we usually solve quickly, so we are
able to produce something amazing to share with LEGO Star Wars
fans everywhere.
Q: When you create packaging art, is your goal to recreate iconic
scenes from the Star Wars film franchise, or are you more
focused on displaying the unique qualities of the set?
A: First and foremost is the LEGO model, but I try to stay as
authentic to the movies as possible.
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Q: Is there a part of the design process that you enjoy most?
A: Beginning any new project is very exciting, and I enjoy the first
phases of design the most. Before anything is actually started, all you
have is the potential to make something, and that to me is the part of
the project that is the most fun. Turning over in your head what the
scene can be and how to get it on paper is a creative process that I
can have a lot of fun with, and watching something be created from
the beginning all the way to the end is a fascinating transformation.
™
© & ™ Lucasfilm Ltd.
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